Working directly with this small startup I established company branding as well as a basic UX/UI framework for their online platform. In simple terms this platform was developed to help car dealerships track their vehicle inventory.
The branding for this was created to be accessible to non-tech savvy dealership managers. ‘IMA’ the assistant was to act as a central help point throughout the entire user experience with the product, as well as a spokesperson for advertising purposes.
Unfortunately this project was only half complete. Due to management disagreements I was unable to full flush out all branding elements or build out the mobile interface for the platform.