An ongoing project of mine while working at Moore & Scarry has been the branding and marketing of a startup called “SPARQ.” At it’s core SPARQ is an app that allows customers to earn rewards for talking about businesses. The first vertical that we have taken on with SPARQ has been automotive dealerships. Building on top of the core app a set of services and dashboard for dealers to engage their customers and drive new sales.
From day 1 I have been heavily involved in this project. Establishing the product name, tagline, logo, website, outlining brand guidelines and developing marketing strategies.
My full brand guideline for SPARQ can be found here
While initially I had little knowledge of the SPARQ product, I have been evolving the brand as the product grows. Recently placing more emphasis on the “human” side of the app. SPARQ is all about people sharing, and establishing a clear brand and message to convey this is now my primary focus.
Visit the SPARQ website here