Worden Martin | Rebrand

Art Direction   /   Branding   /   Design   /   UI UX

Worden Martin Automotive Group are a group of 6 dealerships. They contacted us looking to re-brand their entire group to be more unified. Leading a small team we identified the core issues with Worden Martin’s existing brand and set clear objectives on how to address the issues.

View the full brand strategy here

Our main objectives where as follows:

• Communicate to customers the value and benefits of the Worden Martin Automotive Group

Highlight the long history of Worden Martin
Establish a clear and simple brand message

• Deliver a consistent experience to customers across all stores

Create brand materials for each store showroom
Maintain a consistent pricing message across group

• Update Worden Martin brand with a cleaner, more modern look

Move to a singular naming convention to align brand
Move to a consistent graphic convention across media