My Process

[Set a foundation for creativity]

For me every project begins in the same place… Research and Planning. No matter how great an idea may be, unless it is supported with a foundation of research, strategy and clear objectives, odds are it is not going to do well.

Once goals have been established, that’s when the ideas begin to flow! Collaborating with other team members, or just chilling on the couch by myself I will look at whatever the project is and throw everything I have at it. No matter how ridiculous an idea seems, it’s worth exploring.

Managing my employees, I’ve always given them the same instructions “think as far outside the box as possible, then dial it back in.” To me this is the most effective way to creatively tackle projects and problems. Creating amazing ideas, then looking at them critically, fine tuning until you get an end product that makes the biggest impact.